The African Journal of Economic and Management Studies invites papers from the academic community across a range of marketing topics (Marketing Technologies and Development in Africa).
The African Journal of Economic and Management Studies is a Scopus Indexed Journal and Published by one of the world’s leading digital-first publishers, commissioning, curating, and showcasing research that can make a real difference (Emerald Publishing).
This special issue invites submissions that will broaden the theoretical space by identifying the drivers, barriers, and performance outcomes of the interplay between technology and marketing strategy and practice in Africa. Africa, which has some of the world’s youngest populations, is ready to become a major consumer market as consumers get more comfortable with the Internet, social, and mobile technologies. Besides, the continent’s nascent technological environment will continue to transform relationships in any B2B (business-to-business), B2C (business-to-consumer), C2C (consumer-to-consumer), or G2C (government-to-citizen) context.
Therefore, combining effective marketing strategy with existing marketing technologies and emerging ones is particularly crucial as it will enhance marketing research and insights, market development, consumer engagement, job-creation resources, innovations, and new product development.
Themes
Below are the themes which will form the basis for the research paper:
- Mobile financial services marketing
- Artificial intelligence and marketing
- e-customer relationship management
- Online marketing communication tools
- Applications of blockchain technology in marketing
- The current state of the literature on marketing technologies
- Technology-enabled realities (e.g., Augmented Reality, Virtual Reality, Mixed Reality) and marketing
- Customer data security
- Personalization and customization
- Social media marketing; Mobile marketing
- Internet marketing and e-commerce
- Public sector and non-profits online marketing
- Sharing economy and marketing
Submission Process
Authors are welcome to submit their original manuscripts that have interdisciplinary interests, sound research methodology, and academic applications.
Submissions are made using ScholarOne Manuscripts, click here to submit.
Deadlines for;
- abstract submission: May 01, 2023
- paper submission: September 1, 2023
For more information, visit the official site.
